PROMOTIONAL MATERIAL
Engaging with a more diverse customer base was a major goal of mine when beginning with Goodnight Loving Vodka. I quickly sought out a need to embrace the message, “Vodka For The People.” Goodnight Loving Vodka echos the idea of affordable luxury everyone deserves to enjoy and be celebrated for. Whether through digital content, print ads, or event branding, we aim to create an authentic and welcoming experience that brings people together over a shared love for quality and craft.
SOCIAL MEDIA
When creating for various social media platforms, I aim to utilize my artistic background to create unique interactive content to enhance viewer engagement and views. Posts such as these allows Goodnight Loving Vodka to stand out from other brands while continuing to align to branding guidelines, ensuring the brand messaging and representation is being showcased. Keeping up with trends and being prepared with seasonal assets supports growth and engagement on a more personalized level.
Design Two
PRODUCT DESIGN
Crafted with a commitment to the brand, Goodnight Loving Vodka's product design blends creativity and functionality to elevate the brand's presence throughout cross-functional markets. Each display, promotional piece, and packaging element is thoughtfully designed to capture attention while reflecting the brand's smooth, high-quality spirit. From eye-catching imagery to inviting in-store engagement, our designs create a seamless connection between product and consumer. Every detail is crafted to enhance visibility, drive sales, and leave a lasting impression.
50 ML BOTTLE DISPENSER DESIGN
The design above was inspired by tiles located on the bar in the Goodnight Loving Vodka distillery. This design is clean, retro, and modern with the ability to be used across multiple fields and products.
One example includes the 50 ML Bottle Dispenser design. The tile graphic gives this simple elongated sign balance and movement. Customers walking in the store will be more engaged with this graphic from afar than they would a design that’s one solid color or a graphic that’s too loud.
BRANDED SIGNAGE
Goodnight Loving Vodka seeks to produce captivating signage branded with purpose. Several signs are reviewed before a final design is chosen. Our willingness to adapt and problem-solve in cross-functional markets allows our branding to resonate in consumer markets and beyond. Whether big or small, staying within Goodnight Loving Vodka’s branded guardrails allows us to share our story effectively through clean, consistent imagery.
Espresso Martini End Cap
BELIZE BANNER
The selected banners to be displayed in Belize went through the Goodnight Loving Vodka marketing department and a committee higher ranking individuals in the company. Conclusively, “Design Three” was chosen based on composition, legibility, and brand consistency by expanding upon the Topol font in creative ways. All photos taken by Erich Schlegel.
Design One
Design Two
Design Three (Final)
RECIPE CARDS
Photos by Erich Schlegel and graphics by Thira Rose.
WEBSITE FACELIFT
When starting with Goodnight Loving Vodka, I ensured there be a website reconstruction to improve functionality and showcase a modernization to the brand. Websites highlight a large portion of brand identity and product information - this is important for a smaller, local brand like Goodnight Loving Vodka. The home page and cocktail page which were created collaboratively amongst the marketing department are highlighted here in these videos.
Final Website Edit
First Website Edit
Original Website
MONTHLY EVENT CALENDAR
Goodnight Loving Vodka’s monthly event calendar serves as a guide to help promote charitable events, featured tastings, and local deals surrounding Texas’s most award-winning vodka. The calendar can be accessed on the Goodnight Loving Vodka Instagram page, Facebook page, and, eventually, the brand’s website.
